What’s holding organizations back from making the most of AI.
June 9, 2026
A new AWS report found AI adoption is accelerating rapidly in the U.K., with nearly two-thirds of organizations now using the tech. Yet while adoption is widespread, transformation through AI is uneven, and only a small percentage have reached the advanced stage (where AI forms part of core business processes and decision-making).
In this Q&A, Alison Kay, vice president and managing director for the U.K. and Ireland at AWS, discusses the report’s findings and how businesses in the U.K. (and beyond) can adapt to make the most of AI.
What stood out to you as the key findings from AWS’s latest AI adoption report?













