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Why wine costs up to six times more in Kenya than in South Africa [Courtesy]
Kenya’s wine market is undergoing a quiet but steady transformation, moving from casual drinking culture to a more informed, experience-driven, and premium-focused consumer base.
At the centre of this shift is Wines of South Africa (WoSA), which is deepening its presence in East Africa, as it positions Kenya as one of its key growth hubs across the continent.
WoSA says Kenya is now importing more than 3.1 million litres of South African wine annually, making it one of the largest destinations for South African exports in Africa.
