…MAN calls for evidence-based and coordinated excise tax policy

Nigeria’s beverage sector faces a significant hit as a proposed tax hike on sugar-sweetened beverages (SSB) threatens to shave N2.8 trillion off the industry’s gross value added by 2030, according to a PwC projection.

The Manufacturers Association of Nigeria (MAN) is urging the government to adopt a more coordinated and evidence-based approach to excise taxation, warning that the proposed increase could have far-reaching consequences for the economy and employment.

The proposed tax hike, part of the Customs and Excise Tariff etc. (Consolidation) Act (Amendment) Bill 2025, would see excise duties on sugar-sweetened beverages rise from N10 per litre to a percentage levy on the retail price.

MAN argues that this could lead to job losses, reduced investment, and a decline in government revenue, as it calls for a more predictable and stable fiscal policy framework that balances public health objectives with economic growth and job creation.