Tuesday, June 9th, 2026 – 6:00 am
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Two things everyone loves: late-night snacks and retail media networks.
Okay, maybe the latter is up for debate, but advertisers certainly love RMNs (within reason – there is such a thing as too many).
But putting that issue aside, retail media is becoming a lucrative revenue generator for Gopuff, purveyor of aforementioned late-night snacks. On Tuesday, the on-demand delivery service announced a partnership with GrowthLoop, a composable CDP that uses agentic AI tools to create custom audiences and enhance targeting capabilities.
