Türkiye overtakes its rivals in average tourist stay

Şevval Aydoğan-ISTANBUL

KPMG Türkiye’s 2025 tourism report has revealed that Türkiye has surpassed its European rivals in average tourist stay duration.

According to the report, Türkiye welcomed 52.8 million visitors and generated $64.4 billion in revenue last year, standing out particularly for the length of time tourists stayed in the country.

With an average stay of 10.7 days, Türkiye more than doubled Spain’s figure of 5.3 days and also surpassed rivals such as Italy and France.