Türkiye increased foreign arrivals by 21% between 2019 and 2025, making it the fourth-fastest-growing destination among leading tourism markets, according to an Organisation for Economic Co-operation and Development (OECD) report.
International tourist arrivals across OECD countries reached a record 847 million in 2025, up an estimated 3.4% from a year earlier, extending the sector's recovery after an 8.1% increase in 2024, the OECD said in its Tourism Trends and Policies 2026 report.
The report noted that geopolitical tensions, conflicts in the Middle East, shifting travel preferences and extreme weather events continue to shape the global tourism outlook.
Security concerns, rising travel costs and uncertainty over cancellations have encouraged travelers to favor familiar and lower-cost destinations, while airlines and tourism operators are reassessing plans for 2027 and beyond.
Among countries that surpassed pre-pandemic tourism levels, Japan recorded the strongest growth in international arrivals between 2019 and 2025, with a 34% increase, followed by Norway at 28% and Denmark at 22%.
