Chinese ice cream and beverage company Mixue is expanding its footprint in Indonesia, strengthening the country’s position as one of the company’s most important markets in Southeast Asia.“Indonesia has emerged as a key contributor to that growth and remains a strategic market for Mixue’s long-term development plans,” Alexs B., Southeast Asia head of public relations, said in a press release on Tuesday.
“Mixue will continue to develop sustainably in Indonesia, based on the foundation we have built so far.”
The company is also planning further investment in store expansion, product innovation and community engagement initiatives in the coming years.
He added that the company consistently complied with applicable regulations, meeting halal standards and adjusting its products to suit the preferences of local consumers.
Speaking on Monday during a visit to the Mixue outlet at Kuningan City Mall in South Jakarta, Alexs said the expansion plan reflected the growing demand for affordable beverages in the country, one of the fastest-growing consumer markets in the region.
