Chagee and Mixue look to South Korea, Japan and the West
CaixinChagee and Mixue look to South Korea, Japan and the WestAs competition grows fiercer in Southeast Asia, Chinese tea chains are looking to markets such as Japan, South Korea and the U.S. for growth. © ReutersYANG JING, CaixinMarch 28, 2026 13:44 JST
Chinese tea chain Chagee Holdings is preparing to open its first store in South Korea, becoming the latest mainland beverage brand to enter a market that is drawing growing interest as expansion in Southeast Asia becomes more competitive.
The iced coffee sector is likely facing a new challenger in South Korea from a rival beverage option. In the upscale Seoul…
On a recent afternoon in Seoul's Yongsan I'Park Mall, dozens of customers lined up for drinks from Chinese tea chain Chagee.…
On a recent afternoon in Seoul's Yongsan I'Park Mall, dozens of customers lined up to get drinks from Chinese tea chain Chagee.…
New tea and coffee brands from China are winning customers across America, but their broader influence remains unclear.
New tea and coffee brands from China are winning customers across America, but their broader influence remains unclear.
Made in China used to mean cheap, mass-produced goods but a new wave of Chinese brands is emerging.
