RetailHuge store in Guangzhou part of effort to set itself apart from the competitionMixue opened this large store, with a second floor dedicated to Snow King merchandise, in Guangzhou in December. (Photo by Shizuka Tanabe)SHIZUKA TANABEMay 13, 2026 00:23 JSTGUANGZHOU -- Chinese beverage chain Mixue is building a merchandise business around its snowman mascot as it tries to stand out in the country's crowded market.