Image courtesy of Maserati
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There’s a little murmuring going on that BYD could buy Maserati. Hmm….
This stems from BYD Executive Vice President Stella Li recently saying to reporters that brands like Maserati are “very interesting” to the company. Hmm….
In case you don’t follow BYD closely, there are two things here that stand out to me. One is that Stella Li is an absolute giant in the company. Executive Vice President may not sound like the biggest title, but she is essentially the face of BYD outside of China and is seemingly everywhere all the time. She’s the one leading BYD into new markets, talking about any and all topics as needed, and seemingly making a lot of big decisions at the company. The second thing is that she’s very careful about what she says. She doesn’t throw wild ideas around or shoot from the hip like a certain Elon Musk. She’s measured, careful, and quite deliberate in what she says. So, it seems unlikely that she’d mention Maserati in this way and not have at least thought seriously about taking over Maserati.
