Enterprises are deploying AI agents at a remarkable clip. The problem: nobody is really sure what those agents are doing, what they can access, or whether they’ve gone rogue. Willow, an Israeli startup that just closed a $7M seed round, is betting that gap becomes an existential headache for every company running autonomous AI.
The round, announced June 4, was led by Hetz Ventures, with prior angel contributions from Wix Co-Founder Avishai Abrahami and Wix President Nir Zohar. The funding will go toward go-to-market expansion and product development for Willow’s identity and access management platform, which is purpose-built for managing AI agents rather than human users.
What Willow actually does
The platform provides visibility into agent activity, granular runtime permissions, audit trails, and something the company calls shadow AI detection. In English: it spots AI agents operating inside your organization that nobody officially approved or even knows about.
Willow connects securely to over 1,000 internal system connectors, covering recognized agents like ChatGPT and Gemini. The platform also includes a marketplace of more than 100 skills and plugins, along with flexible deployment options designed to fit different enterprise environments.
