Willow (formerly Webrix) emerged from stealth mode on Thursday with an identity and access platform for enterprise AI agents and $7 million in seed funding.
The Israeli company received funding from Hetz Ventures and executives at website-building platform Wix.
Willow has developed an identity and access management layer designed to secure enterprise AI systems and autonomous agents. The platform serves as a centralized gateway for widely used tools such as Claude, Gemini, ChatGPT, and custom models.
Organizations can deploy the infrastructure through a software-as-a-service model, a dedicated cloud, or self-hosted setups, including fully air-gapped environments.
The platform integrates directly with established identity providers, such as Okta and Entra, assigning a verifiable identity to every operating AI agent. The platform controls exactly which internal endpoints an agent can reach and enforces least-privilege access rules at runtime.
