ChatGPT picks brands the way a journalist picks sources: by what shows up in its retrieval layer, how that content is structured, and how often other respected pages back it up. Here's the complete pl
Originally published at brandswarm.io/blog/how-to-appear-in-chatgpt-answers/.
ChatGPT (and Claude, Perplexity, Gemini, AI Overviews — but most of this
applies to all of them) picks brands the way a journalist picks sources:
by what shows up in its retrieval layer, how that content is structured,
and how often other respected pages back it up. There is a playbook, and
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