If ChatGPT, Perplexity, or Gemini doesn't mention your brand when someone asks for a recommendation in your category, it's almost never a mystery. Seven specific causes — and the fixes that have moved
Originally published at brandswarm.io/blog/why-isnt-my-brand-in-chatgpt/.
Most teams who walk in asking "why isn't my brand in ChatGPT?" have already
Googled the answer and found something vague about "increasing authority" or
"creating quality content." Useless. The answer is almost always one of seven
specific causes, and each one has a specific fix. Here they are, in roughly the
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