ChatGPT's browsing tool retrieves from Bing's index, not Google's. A brand can dominate Google and still be invisible to ChatGPT. Here's what's different, how to check whether you're in Bing, and the
Originally published at brandswarm.io/blog/bing-chatgpt-visibility/.
ChatGPT's browsing tool — the one that activates when a user asks for current
or factual information — fetches its results from Bing. Not Google. Most marketers
haven't internalized this, and it's why some brands with strong Google
rankings find themselves invisible to ChatGPT for queries where they should
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