“Our sense has been a lot of the activity that happens in legislatures and with the governors and with elected officials doesn’t always line up with where people are at in terms of what their thinking is and what their opinions are. We wanted to see if that’s the case,” Pal says.

The results indicated strong voter support for using existing grid resources more efficiently as a way to manage electricity costs. “From a technical standpoint, it’s super interesting because I think the first way to bring down costs is to use more of your existing resources,” Pal says.

“We just wanted to see: ‘Does everyone agree with us?’ And the answer, overwhelmingly, is yes.”

Deploy Action’s approach includes both improved grid utilisation and strategic load growth. Pal describes this as a “two-part equation.”

“Part one is we make sure the utilities change the way they plan, and that their priority is to maximise their asset utilisation to bring down costs. Then we couple that with increases in demand, meaning being able to connect electric vehicles (EVs), and certain data centres—not necessarily all of them,” Pal says.