Steph Curry's new Li-Ning sneaker deal will open the door to millions more in China. This Sporticast podcast also talks World Cup expectations.
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June 4, 2026 5:55am
Steph Curry’s move to partner with Chinese shoe brand Li-Ning is smart, lame, and ultimately a refreshing reminder of American…
Li-Ning’s reported US$400 million deal isn’t just about selling sports shoes, analysts say - it’s about leveraging one of…
Steph Curry's new Li-Ning deal should unlock marketing opportunities in China as Chinese consumers turn away from Western apparel…
Some brands struck out, while others scored a win with Stephen Curry's new sneaker deal.
Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning. The Golden State star’s Curry…
Stephen Curry announced partnership for his signature brand with Li-Ning on Monday, ending his sneaker free agency in a major win…
Warriors star Curry lands long-term shoe and apparel deal with Chinese sportswear company Li-Ning
