As South Africa continues to grapple with high youth unemployment, a growing number of local content creators are using TikTok to help job seekers navigate the world of work.
Scrolling through TikTok is no longer just about dance challenges, celebrity gossip or viral trends. Increasingly, the platform has become an unlikely career coach, offering everything from CV advice and interview tips to daily job alerts and remote work opportunities.
As South Africa continues to grapple with high youth unemployment, a growing number of local content creators are using TikTok to help job seekers navigate the world of work.
Their videos, often filmed from bedrooms, offices or coffee shops, are attracting hundreds of thousands of views from young people eager to land their next opportunity.
The rise of “CareerTok”, a global trend where creators share workplace and career advice – has found a strong audience in South Africa, where job seekers are hungry for accessible information and guidance.
