Sponsored by Clinch • June 3, 2026 •

Oz Etzioni, CEO and co-founder, Clinch

AI has sparked a new level of optimism in advertising, with many hoping that autonomous agents will solve long-standing issues around speed, efficiency and performance.

But adding more agents is not the same as improving outcomes. In a fragmented system, more intelligence often creates more noise.

The systems that those agents operate in matter more than their number. When AI runs across a unified infrastructure, the campaign lifecycle becomes a connected, measurable source of insight.