A British Member of Parliament has filed a lawsuit against Elon Musk’s AI company xAI, alleging its Grok chatbot was used to generate non-consensual sexual deepfake images of her. The case, filed in June 2026, is shaping up to be one of the most consequential legal challenges an AI company has faced in the UK.
Labour MP Jess Asato, who represents Lowestoft, claims the explicit images were created in January 2026 using Grok’s image generation capabilities. Without her permission, without her knowledge, and without any obvious recourse at the time.
A test case for AI accountability
Asato was elected to Parliament on July 4, 2024, and has since become one of Westminster’s most vocal critics of AI tools that enable non-consensual intimate imagery. She’s proposed amendments for stricter controls on AI-generated imagery and campaigned against so-called “nudification” tools for years.
xAI is facing simultaneous legal actions in the United States, including a class action suit and cases brought by both a city and individual plaintiffs. The UK’s privacy watchdog has also been scrutinizing xAI over concerns about Grok’s outputs.
