Cupra, as a brand, really is supposed to be Alfa Romeo.

Let me explain. In the dim, dark recesses of vehicular history, the late overlord (chairman just doesn’t sum it up quite right) of Volkswagen Group, Ferdinand Piech, wanted to buy Alfa Romeo.

Rebuffed in his efforts to do so, he instead decided that VW’s Spanish brand, Seat, would become an Iberian Alfa, all sporty and stylish.

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