Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreFood & BeverageThe World Cup comes to McDonald’s in new Wieden+Kennedy campaignThe McDonald's World Cup lineup includes Ronaldinho, Lamine Yamal, Thierry Henry, David Beckham, Son Heung-min, Santiago Gimenez, Christian Pulisic and Alphonso Davies. (McDonald's) JSByJon SpringerJune 02, 2026 08:00 AM EDTFeatured StoriesOpinionHow CMOs can align marketing with real business outcomesCMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.RRByRaja RajamannarCreativityMariana O’Kelly of DonerColle Partners on finding truths hidden in plain sightTNByTim NuddPublishing Partner:BISciencePublishing PartnersCTV isn’t losing. Social video is just growing fasterATByAssaf TovalCMO Survival GuideHow CMOs can become CEOs—advice for those seeking the top C-suite job APByAdrianne Pasquarelli