DuckDuckGo Launched Duck AI. Now Their Hit Product is 'No AI' - Decrypt

In brief

Visits to noai.duckduckgo.com—DuckDuckGo's AI-free search subdomain—tripled after Google announced its AI search overhaul at I/O, and have been sitting 84% above baseline ever since.

As a result, DuckDuckGo launched No-AI Search extensions for Chrome and Firefox on June 1, letting users set the AI-free page as their permanent default with one click.

U.S. app installs jumped hit record numbers.

DuckDuckGo spent the better part of 2024 building Duck.ai, an anonymous chatbot that lets you chat privately with models from OpenAI, Anthropic, and Meta. And now, just this past weekend, it launched a Chrome extension to help you pretend AI doesn’t exist.And things seem to be working out.The extension, called DuckDuckGo No-AI Search, sets your default search engine to noai.duckduckgo.com—DuckDuckGo's AI-free subdomain. You get the search index, same results, same interface, minus the AI-generated image results, the AI Assist summaries, and every other feature the company added in the past two years. A Firefox version launched the same day.