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Attendees engage in conversation. Photo: Nicolas Gavet on behalf of Axios
CANNES, France – Brands are focused on creating community and authentic experiences to turn customers into fans, marketing leaders said at a roundtable brunch hosted by Axios and Mastercard at the Cannes Lions International Festival of Creativity.
Why it matters: By tapping into fandoms and relevant cultural moments, brands are finding new ways to connect with consumers in an era of endless content and increasingly limited attention spans.
