Fandom is the force that drives long-term loyalty and devotion, and Spotify is where it sparks and burns bright. You're Among Fans is a virtual event on June 10 for marketers who want to understand how to tap into that energy and drive measurable impact. Featuring Rachel Lindsay, Gen Z expert Casey Lewis and Spotify's in-house culture experts, the session delivers fandom-led strategies, creative insights and an early look at Culture Next, Spotify’s annual youth culture trends report.Attendees will hear directly from brands already getting it right. Kaitlin Zurawsky, media director at GNC, will explore how to make the most of Spotify's multiformat offering and share first-hand learnings from the platform's Carousel Ads beta. GNC partnered with Spotify to drive discovery and sales of its creatine products, reaching high-intent fitness fans mid-workout and converting them with the new dynamic, swipeable display format. What began as a closed beta has evolved into a long-term strategy, with GNC rotating in new product lines. Zurawsky will share what made the campaign work and share how GNC is planning on using multiformat campaigns to reach audiences during the pre-workout and recovery periods.Spotify will also share how fandom actually works on the platform: audiences engaging with artists, building community and signaling intent in ways that smart brands can act on.Taylor Hines, media director at LinkedIn, will share a behind-the-scenes look at how the brand shaped culture by hosting a corporate rave. LinkedIn partnered with Spotify and John Summit, an accountant-turned-DJ, to celebrate the release of CTRL ESCAPE, a project inspired by Summit’s own career transformation from CPA to DJ. LinkedIn found a natural connection between John Summit’s story and its Grow Your Career campaign targeting young professionals. The campaign came to life through “Summit CPAs,” a fictional firm that served as the creative backdrop for on-platform video ads and the venue concept for the live event. On platform, LinkedIn sponsored the This is John Summit playlist and ran audio and video ads featuring Summit speaking directly to his fans. That momentum culminated in a corporate rave in New York's Financial District, giving after-work professionals the chance to break free from the 9-5 routine, just like John Summit. Hines will unpack what made the concept land and what brands should consider when aligning their campaigns with culture.Attendees will also gain first access to Spotify's 2026 Culture Next report, the marketer’s essential guide for understanding how fandom and youth culture are rapidly shaping the next phase of brand loyalty and consideration.Tune into Spotify Advertising’s virtual event on June 10 to learn how top brands are turning fandom into real business results.Wednesday, June 10, 2026 | 10:00 a.m. PDT / 1:00 p.m. EDTSave Your Spot