People line up outside Olive Young's Pasadena flagship store on May 29. [OLIVE YOUNG]

CJ Olive Young's first U.S. brick-and-mortar store drew a large crowd on its opening day on Friday, with "the line stretching as far as 400 meters (0.25 miles) long," according to the company.

The Pasadena flagship is the first of five Olive Young stores scheduled to open in Los Angeles by year-end. The company will launch a second store in Westfield Century City within this month.

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The Pasadena store opened at 58 West Colorado Boulevard in Old Pasadena, in the former Foot Locker space next to the Apple store.