The line started forming at 3 p.m. the day before Olive Young’s doors officially opened.
By sunrise Friday, hundreds of beauty lovers — many equipped with folding chairs and portable stools — had transformed Colorado Boulevard in Pasadena, Calif., into a celebration of K-beauty. Some camped overnight. Others arrived before dawn. By opening, the queue stretched roughly a quarter mile across four blocks outside Olive Young’s first U.S. store, the 8,647-square-foot flagship at 58 West Colorado Boulevard.
Standing in the back of the line at 1:45 p.m. was Samantha Sakti, 25, a Pasadena resident and former UCLA gymnast who is preparing to start physician assistant school. She had already made a friend.
While grabbing a drink nearby, Sakti spotted a shopper carrying a giant Olive Young tote overflowing with products.
“I asked her, ‘How long was the line? Is it worth it?'” Sakti recalled. “And she said, ‘100 percent.'”
