1 of 6 | South Korea’s leading beauty and wellness retailer Olive Young will open its first U.S. store in California on Friday. In this March photo, a visitor browses at the company's flagship store in Seongsu, Seoul. File Photo by Thomas Maresca/UPI
SEOUL, May 28 (UPI) -- South Korea's leading beauty and wellness retailer Olive Young will open its first U.S. store in California on Friday, marking a major step in the globalization of the fast-growing K-beauty industry as it expands beyond cosmetics into a broader wellness and lifestyle market.
The 8,647-square-foot store in Pasadena features roughly 5,000 products from 400 beauty and wellness brands, including popular K-beauty labels such as MEDIHEAL, Mise-en-scène, Anua and Torriden. It also includes skincare diagnostics, scalp analysis and other interactive services modeled on the company's flagship South Korean outlets.
Located in Pasadena's upscale downtown shopping district near retailers including Apple, Lululemon and Tiffany & Co., the store represents Olive Young's first effort to bring Korea's beauty retail culture directly to an American audience.
"Our U.S. debut marks an important step in bringing a more personalized and seamless beauty discovery experience to American consumers, grounded in our strengths in curation, innovation and customer experience," Gaeun Kwon, CEO of Olive Young USA, said in a press release.
