CJ Olive Young opens first U.S. store in Pasadena, attracting lines '400 meters long'

Olive Young draws long lines at first US store

CJ Olive Young opened its first US brick-and-mortar store in Pasadena on May 29, drawing a 400-meter queue and posting skincare at 60% of day-one sales. The launch signals K-beauty's shift from niche import to mainstream retail play, with a second US location already planned at Westfield Century City — a market-entry playbook worth tracking for any brand in the beauty or consumer vertical.