'Made in China' is becoming the mantra for consumers in 20s, 30s

A smartwatch manufactured by Chinese brand Amazefit, worn by university student Ha Min-hyeok [OH SAM-GWON]

Chinese brands are gaining popularity among consumers in their 20s and 30s. As the younger generation tilts toward practicality and price over national sentiment and diplomacy, consumers increasingly opt toward premium products ranging from advanced electronics to high-end restaurant franchises.

“It’s become hugely popular in running clubs these days,” said Ha Min-hyeok, a university student who the JoongAng Ilbo interviewed in Gwangjin District, eastern Seoul, on May 22. Ha flaunted a smartwatch made by the Chinese brand Amazfit.

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“The GPS and heart rate monitoring are accurate and it syncs well with smartphones," Ha said. "It’s also cheaper, so there’s no reason not to use it.”