A livestreaming host promotes Chinese makeup to Western audiences on TikTok in Yiwu, Zhejiang province, on Sept 24. LYU BIN/FOR CHINA DAILY
The value of Chinese brands listed among the 2026 list of the top 100 most valuable global brands has leaped by 32 percent year-on-year, significantly surpassing the global average growth rate, according to a report released by consulting firm Kantar.
Chinese brands are not only showcasing their innovative vitality and global competitiveness, but also transitioning from mere scale expansion to capability enhancement, according to the report released on May 14.
Chinese brands excel at making decisive judgments and acting swiftly in the early stages of emerging trends, and they effectively translate insights into tangible value through continuous iteration and experience optimization, according to the report. Such agility is becoming a crucial competitive advantage in an increasingly uncertain market environment, it stated.
For instance, Tencent, ranked eighth on the list, continues to leverage its ecosystem to enhance monetization capabilities through games, video account advertisements and cloud computing services. Alibaba, positioned at 19th, has stabilized its brand value through business structure optimization and user experience upgrades.
