AgricultureAging, shrinking workforce leaves industry ill-equipped to fully tap global demandJapan's green tea exports by value were up 98% last year, reaching a record high. (Kenichi Shizen Nouen)MAO KATOFebruary 25, 2026 05:19 JSTTOKYO -- Japan's tea plantations struggling with a severe labor crunch cannot capitalize on record-high exports driven by the global matcha boom, with the harvesting area in major producing prefectures plunging 29% over a decade.Read NextFood & BeverageGlobal matcha craze causes shortages of tea leaves and machineryBig in AsiaKyoto tea farmers take global thirst for matcha in strideFood & BeverageJapan tea chain aims to be 'Starbucks of matcha' in global marketFood & BeverageShochu is Japan's sake and whisky chaser in new Kirin export driveAgriculture7-Eleven operator backs regenerative farming to secure coffee supplyFood & BeverageKyoto Distillery lands Japan's craft gin in international spotlightCompaniesJapan small town knives fascinate culinary artists from around the globeFood & BeverageMarked-up matcha: Kyoto vendors battle online scalpers, knockoffsLatest on AgricultureAgricultureJapan's farmed salmon taps into growing appetite at home and abroadAgricultureAsia's agri-tech startups offer answers to Iran war supply chain crunchAgricultureUS farmers warily welcome stabilization of trade with China
Japan tea farmers miss out on matcha boom as harvest area falls 29%
Aging, shrinking workforce leaves industry ill-equipped to fully tap global demand
183 words~1 min read






