They represent a shift in how news is consumed and produced.
Adrian Oluoch never imagined himself as a public figure. In his second and third year of law school, he wanted to keep his head down, focus on his studies, and stay private.
But curiosity nudged him online, pulling him into a wider wave of “newsfluencers” — creators who blend journalism with digital storytelling to meet audiences where they are.
Traditional media most reliable source of news in the social media era
¿Benditas redes?, escribe Amador Narcia
Meet the Gen Z teachers creating TikTok content at breaktime
'Content journalism is on the rise to give a voice to the forgotten'
Rappler's vertical video Masterclass: Reach more, scroll less
Times Now programming slate revamped to attract younger audiences
The rise of social media and digital platforms has transformed how Kenyans consume information, engage with public affairs and…
Africa is leading a change in news consumption habits – and transforming the lives of current affairs enthusiasts
Three beginners take on the challenge of turning their talent into social media traction in three months.
More than one-fifth of news consumers surveyed engaged with podcaster Joe Rogan, Reuters Institute says.
Online audiences seeking out authentic and passionate voices as antidote to AI-generated content
The shift is fueling the rise of platforms that allow social media users to participate in brand campaigns and potentially earn…
