Jordan Howlett, 28, has become the internet's primary source for testing the hype. Better known as Jordan The Stallion on TikTok, he's the influencer who zooms in, telling you to "come here" before revealing what he's found. He's racked up more than 17 million followers along the way. You'll often catch Howlett on your FYP, testing some viral recipe, finding an unbelievable gadget, or working with a celeb to promote their latest project. You might've seen him link up with Donald Glover, Glen Powell, Chris Hemsworth, and countless others.

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In a 2025 interview with Mashable, Howlett described getting approached by people who recognize him IRL. "It is a pinch-me moment. I'm very grateful every time, because at the end of the day, it is truly a blessing for someone to get excited because you're there," Howlett said. "You know what I mean? It's still baffling to me that people's days feel just a tiny bit better if I'm around. A few years ago, when I was in a room, nobody … their days stayed the same."