Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreBrand MarketingSelf-gifting is on the rise—how brands are cashing in on the consumer trendGen Z and millennials are self-gifting for birthdays and Mother’s Day. (@kristiezurm, Kendra Scott, @serenalalani) EWByErika WhelessMay 29, 2026 05:00 AM EDTFeatured StoriesAgenciesHow one man became the most sought-after case study editor in advertisingFind out why this editorial house says spending $30,000-40,000 on a case study is worth it.BBByBrian BonillaAd TechHow to lock in your ad tech stack before the Publicis-LiveRamp deal closesGSByGarett SloaneAIEmerging technology trends brands and agencies need to know aboutAHByAsa HikenFood & BeverageWhy adults are turning kids’ meals into a restaurant value hackJSByJon Springer
Self-gifting is on the rise—how brands are cashing in on the consumer trend
Why consumers are “turning selfward” and what it means for brands.
108 words~1 min read
