Category: Experience-Based Acceleration

Training Azerbaijani language models on Amazon SageMaker AI

Azercell Telecom LLC, Azerbaijan’s leading telecommunications provider, wanted to build an Azerbaijani large language model (LLM) on Amazon SageMaker AI for telecom use cases and a customer-facing chatbot. The challenge: adapting foundation models (FMs) to a morphologically rich language with limited training data and no existing blueprint for efficient LLM training in Azerbaijani. In a six-week collaboration, Azercell worked with the AWS Generative AI Innovation Center to establish a production-ready framework on Amazon SageMaker AI.

How Guidesly built AI-generated trip reports for outdoor guides on AWS

In this post, we walk through how Guidesly built Jack AI on AWS using AWS Lambda, AWS Step Functions, Amazon Simple Storage Service (Amazon S3), Amazon Relational Database Service (Amazon RDS), Amazon SageMaker AI, and Amazon Bedrock to ingest trip media, enrich it with context, apply computer vision and generative AI, and publish marketing-ready content across multiple channels—securely, reliably, and at scale.