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Many companies obsess over every touchpoint a customer might encounter. The experience their own employees have every day is often a different story.

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Your company probably has a brand guide. Someone spent real money on it. There were presentations. There was a rollout. And right now, somewhere in your office, an employee is waiting for a document to print for the third time this morning while that brand guide sits on a server no one can access because the Wi-Fi is down.