Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: A buzzy steamy streaming TV romance enters the arena as the new synch show to beat, a pop legend gets a catalog bump from her new docuseries, and a Dominican rapper enters the Song of the Summer race.
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‘Off Campus’ Blows Up Streaming Totals for Classic Rock & New Alt-Pop Favorites
What do you get for the Heated Rivalry superfan in your life who already has everything? How about another steamy TV romance adapted from a book series in which hockey features prominently? While Amazon Prime’s Off Campus might not be quite the cultural sensation that Rivalry became earlier this year, it seems on its way to comparable popularity — and one way you can tell is how, like its predecessor, it’s making a streaming hit out of nearly every song featured on its soundtrack.
