Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: Another buzzy, box office-topping horror enters the streaming zeitgeist, Ariana Grande’s Eternal Sunshine Tour opener boosts her catalog and Hello Neighbor-inspired TikTok edits revive a 2024 indie track.
Ariana Grande’s Eternal Sunshine Tour Opener Lifts Entire Catalog — Including Massive Gains for Fan-Favorite ‘Positions’ Deep Cuts
Ariana Grande returned to the touring circuit for the first time in seven years last week (June 6), kicking off her long-awaited Eternal Sunshine Tour at California’s Oakland Arena. Her Billboard 200-topping Eternal Sunshine: Brighter Days Ahead LP dominates the sprawling five-act setlist, though she found time to include several Positions songs, as well as her latest Billboard Hot 100 chart-topper “Hate That I Made You Love Me.” After just one show, Grande saw her entire catalog rise on streaming.
According to Luminate, Grande collected 31.7 million official on-demand U.S. streams during the two days following her tour kickoff (June 7-8), up 18.6% from the two days preceding the opening show (June 5-6, 26.7 million). Eternal Sunshine pulled 7.4 million official streams in the two days following the first Oakland show, up 60% from the 4.6 million streams it earned during June 5-6. That’s the biggest increase a Grande studio LP earned during this period, followed by 2020’s Positions, which spiked 36% to just over three million official streams following the first show. This trek marks the first time Grande is touring that album, and she included three of its songs on the setlist: “Just Like Magic,” the Ty Dolla $ign-assisted “Safety Net” and the record’s Hot 100-topping title track. After the tour kickoff, “Magic” exploded 147% to over 275,000 official on-demand U.S. streams, while “Safety Net” leapt 134% to over 308,000 official streams.
