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Off Campus has skated its way to a strong debut for Prime Video.

The Amazon-owned streamer says Off Campus, based on Elle Kennedy’s romance novel series, has reached 36 million viewers worldwide over its first 12 days of release (including the Memorial Day weekend in the U.S.). The key word there is “reached” — that’s ratings-speak for the number of people who have watched at least a few minutes of the series, and it’s the metric Prime Video most frequently publicizes when it releases internal viewer data.

The 36 million figure puts Off Campus among the three biggest series debuts in Prime Video’s history over 12 days, according to Amazon. It’s behind only The Lord of the Rings: The Rings of Power and Fallout.

“Obsession is officially in session at Prime Video, thanks to the fans who have embraced Off Campus,” said Peter Friedlander, head of global TV at Amazon MGM Studios. “We couldn’t be happier to see such a passionate community come together around season one of creator Louisa Levy and co-showrunner Gina Fattore’s interpretation of Elle Kennedy’s beloved story. When you earn trust and deliver for an audience, they show up — and they’ve certainly done so for Off Campus.”