UTA is hunting for cash in the great outdoors: The agency has signed Steven Rinella, an influential creator in the outdoor-lifestyle space, and his multiplatform media company, MeatEater, for representation.
Rinella’s MeatEater, founded in 1999, has grown into a diversified company spanning premium video, podcasts, publishing, commerce and live experiences. UTA will represent Rinella and MeatEater across digital video and audio, including “The MeatEater Podcast,” and the agency will seek new creative, commercial and growth opportunities in strategic brand partnerships, TV and live touring.
UTA’s signing of Rinella and MeatEater comes as the company continues to scale its content portfolio and reach, coinciding with production on the 14th season of its flagship series, “MeatEater.” Hosted by Rinella, the new season will premiere this fall with its widest distribution to date: MeatEater’s 1.8 million-subscriber YouTube channel; on its branded FAST channel (on Samsung TV, Amazon, Roku, Dish’s Sling TV and Vizio); ad-supported VOD services including Tubi and the Roku Channel; and linear television. In the coming months, MeatEater will also announce expanded FAST channel offerings and distribution, as well as a new live tour.
