As the trailer and key art business faces an industry-wide transition, one company is looking to keep things steady by implementing an in-house succession plan.
Create, the entertainment marketing studio, has elevated its longtime exec Jonathan Gitlin to chief executive officer, succeeding founder David Stern who transitioned to chairman after leading the organization for more than two decades.
Stern will continue advising on long-term strategy as chairman, while Gitlin assumes responsibility for day-to-day operations alongside the senior leadership team.
“Jonathan embodies the values that define Create, creativity, strategic vision, and a deep commitment to our clients and team,” said Stern in a statement. “Over the past twenty years, he has helped shape the company’s growth and direction alongside an exceptional, homegrown team that has supported one another for many years. Together, they are helping rebuild and redefine the business, and I’m confident Create will continue to set the standard for our industry.”
At the same time, exec vp and creative executive Suneil Beri, who has been with the company for over 15 years and built up the company’s London office, will assume leadership of the film/series team to drive what the company calls “next-level creative innovation.”
