Creators are having their moment — and Cannes Lions is no exception. Talent and brand advisory powerhouse United Talent Agency will debut UTA Beach at this year’s International Festival of Creativity, marking its biggest presence ever at the event. The activation, it promises, will serve as “the premier creative hub and center of connection on the Croisette,” bringing together 120-plus clients spanning film, television, music, sports, news and beyond.
Among the UTA names adding star power to the Beach: Priyanka Chopra Jonas, Paris Hilton, Ashley Graham, Alan Cumming, Karlie Kloss, Draymond Green, Janelle Monáe, Mike D, Kara Swisher, Adam Brody, will.i.am, Gunna, Johnny Harris and JB Smoove.
A first-ever Creator Lounge will give more than 70 creator clients — across sports, fashion, food, lifestyle and news — space to work, connect and decompress. The roster includes Mel Robbins, Alex Cooper, Keith Lee, David Dobrik, Colin & Samir, Bran Flakezz, Katie Fang, Gstaad Guy and Jubilee Media, among others.“UTA’s expanded presence at Cannes Lions reflects the evolution of our business and the opportunity we see at the intersection of talent, brands, and innovation,” says UTA CEO David Kramer. “Every sector of our business will be represented; from creators, sports and brands to comedy, filmed entertainment and music, underscoring the breadth of expertise and perspective we bring to our clients and partners.”
