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The office building of Chery Automobile in Shanghai on May 26, 2026. Photo: VCG
Chery-Backed Joint Venture Launches Micro-EV Brand in Japan
The Singapore-based venture plans to build electric micro-cars in China and export them to Japan by 2027
TL;DRAI
Chery-backed JV EMT launched EMTA, targeting Japan's kei car market with a first China-made micro-EV due 2027. Kei cars represent ~40% of Japan's auto sales; with BYD also entering the segment in 2026, Chinese OEMs are making a coordinated push into this high-volume, spec-constrained niche.
263 words~1 min read
