Chinese automaker Chery and Japanese automotive parts retailer Autobacs Seven will jointly sell electric vehicles in Japan beginning in 2027.
The move will expand the sales network in Japan for EVs designed by Chinese automakers, which have been leading the sector in EV technology.
Chery ranked 12th globally in new vehicle sales in 2025. Autobacs operates approximately 1,200 stores worldwide and sells not only automotive accessories but also used cars. Autobacs has expanded its business to include new vehicle sales for companies such as China’s BYD and South Korea’s Hyundai Motor, and has invested in Tokyo-based ASF, an emerging EV manufacturer.
The companies have established a joint venture in Singapore. Chinese state-owned Jiangsu Yueda Automobile Group, Chinese battery manufacturer Gotion High-tech, and Japanese painting equipment manufacturer Anest Iwata have also invested in the joint venture. The venture will launch its own EV brand for Japan.
The vehicle will adopt technology developed by Chery for the Chinese market and will be equipped with advanced driver assistance features. Pricing details are still being finalized, but the companies intend to target the mass market. In Europe and Southeast Asia, Chery offers a lineup of models that feature comprehensive equipment at competitive prices.
