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Chery Automobile-backed joint venture Electric Mobility Technologies is preparing to enter Japan’s tightly regulated kei-car market with a compact electric vehicle scheduled for launch in 2027.
Operating under the EMTA brand, the Singapore-based venture will compete with BYD and its upcoming Racco kei EV as Chinese automakers push deeper into Japan’s small-car segment. The project combines Chinese EV engineering and manufacturing with Japanese product development, retail distribution, and after-sales support.
Chery and Jiangsu Yueda Automobile Group each hold 27.27 percent stakes in the company, while Japanese automotive retailer Autobacs Seven and battery supplier Gotion High-Tech each own 18.18 percent. Japanese manufacturer Anest controls the remaining 9.09 percent. Company executives said EMTA is used as a brand name rather than an abbreviation.
Chery’s role in the venture centers on vehicle technology and engineering support instead of day-to-day management. EMTA models will use Chery-developed EV platforms, electric drivetrains, and driver-assistance systems.
