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Chery-Backed Joint Venture Launches Micro-EV Brand in Japan

The Singapore-based venture plans to build electric micro-cars in China and export them to Japan by 2027

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Chery-Backed Joint Venture Launches Micro-EV Brand in Japan

Chery-backed JV EMT launched EMTA, targeting Japan's kei car market with a first China-made micro-EV due 2027. Kei cars represent ~40% of Japan's auto sales; with BYD also entering the segment in 2026, Chinese OEMs are making a coordinated push into this high-volume, spec-constrained niche.

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Timeline cronologica

mercoledì 27 maggio 2026·asia.nikkei.com
China's Chery to debut EV minicar in Japan, following BYD's lead
Operator EMT envisions price similar to gasoline-powered 'kei' cars
mercoledì 27 maggio 2026·electrek.co
A new EV brand backed by 5 companies wants to shake up Japan's cheap mini car market
BYD isn’t the only Chinese brand that wants to crack open Japan’s kei car market. Five companies, including China’s Chery...

Chery-Backed Joint Venture Launches Micro-EV Brand in Japan

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Chery-Backed Joint Venture Launches Micro-EV Brand in Japan

Timeline cronologica

China's Chery to debut EV minicar in Japan, following BYD's lead

A new EV brand backed by 5 companies wants to shake up Japan's cheap mini car market

Chery to Enter Japan Through an Autobacs Partnership - CleanTechnica

China's Chery to debut EV minicar in Japan, following BYD's lead

A new EV brand backed by 5 companies wants to shake up Japan's cheap mini car market

Chery to launch Emta in Japan

Japan-China JV to Release Electric Minivehicle Next Year

Chery-Backed Joint Venture Launches Micro-EV Brand in Japan

Japan-China JV to Release Electric Minivehicle Next Year

Chery to launch Emta in Japan

Chery to Enter Japan Through an Autobacs Partnership - CleanTechnica