Meta Platforms Inc (NASDAQ:META) is expanding beyond its advertising roots by introducing paid subscriptions across Instagram, Facebook, WhatsApp, and Meta AI as the company looks to unlock new AI-driven revenue streams and deepen monetization of its massive global user base.
Meta Rolls Out Paid Tiers Across Its Core Apps
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Meta is launching subscription offerings for Instagram, Facebook, and WhatsApp while also testing paid plans tied to Meta AI, CNBC reported Thursday.
Under the broader “Meta One” strategy, the company plans to charge roughly $4 per month for Instagram and Facebook subscriptions and about $3 for WhatsApp.
