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Meta has started rolling out paid subscription plans for users of Facebook, Instagram and WhatsApp globally, signaling one of the company’s biggest shifts away from relying almost entirely on advertising revenue.
This move introduces premium plus plans across Meta’s social platforms, offering users additional features, customisation tools and advanced engagement options while keeping the basic versions of the apps free.
Under the rollout, Instagram Plus and Facebook Plus are expected to cost about $3.99 monthly each, while WhatsApp Plus will cost about $2.99 per month.
Meta is also preparing higher-tier subscriptions for artificial intelligence services under a broader Meta One umbrella.
