Mr Schell is optimistic about the growth of Thailand's BEV market.
Mercedes-Benz (Thailand) expects demand for battery electric vehicles (BEVs) to continue rising as global energy prices climb and geopolitical tensions in the Middle East create uncertainty.Christian Schell, president and chief executive of Mercedes-Benz (Thailand), said new registrations of Mercedes-Benz cars in Thailand reached 1,949 units in the first quarter of 2026, with total sales of 1,304 units for passenger and commercial vehicles.
Concerns over crude oil prices and instability in the Middle East are tilting consumer interest towards EVs, he noted.
Industry analysts agree that higher oil prices are pushing prospective buyers to consider BEVs.
However, Thailand's automotive sector still faces challenges, including global economic uncertainty, the high level of household debt, and delayed purchasing decisions amid sluggish domestic growth.
